LAUNCH & LEARN · July 15, 2026
Build a campaign you can review and schedule.
Follow Ian’s campaign demonstration from a clear brief through strategy, copy, imagery and a final human review.
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Hosted by Ian McDonald
About 20–30 minutes to work through.
Leave with a small campaign ready for your review.
Before you start
Choose one audience, one offer and one destination. Bring your brand voice and any source material you own. Start with a draft campaign so you can inspect the content before anything is published.
Use this guide as a practice companion. The recording captures the app and conversation as they were on July 15, 2026; historical announcements and screens may differ today.
Make one useful thing.
Set a clear campaign brief
Write the audience, desired action, offer, channels, dates and destination. Ask the assistant to interview you about missing details. Treat a sign-up target as a goal, not a promised result.
Review the plan, copy and images
Check that each piece serves the brief. Edit wording that does not sound like you, remove unsupported claims and review imagery against your brand. Start with a small batch you can inspect carefully.
Check the calendar and destination
Review every draft, its channel and intended date. Open the destination as a visitor. Use current Help for connecting accounts, and publish only the pieces you have actually checked.
Give it your context.
These practice prompts adapt the session’s ideas. Replace the bracketed text, review the response and make one specific revision.
Interview me about the campaign
I want [audience] to take [action] at [destination]. My offer is [offer], my channels are [channels] and my dates are [dates]. Interview me about the missing details before suggesting a small campaign. Keep goals separate from verified results.
Review before scheduling
Review this campaign [draft] against this brief [brief]. Check audience, voice, unsupported claims, image instructions, destination and dates. Flag anything that needs my decision. Do not schedule or publish it.
Finish with a next step.
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Revisit the conversation.
Open recording (861 MB) · Download transcript · Download captions
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This replay has been reviewed and trimmed where needed. Teaching, demonstrations and Q&A are retained. Chapters and captions follow the edited recording.
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Session transcript
Automatically transcribed from the recording and aligned to this edited replay. Wording and speaker labels may contain errors. Choose any timestamp to play that moment.
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Ideas to listen for
A conversation becomes a brief. Ian demonstrates how questions about the goal, audience, channels, dates and destination shape a campaign.
Keep the last look. The group reviews copy and images before the content calendar, then discusses newsletters, source material and audience-specific messaging.
Get unstuck.
Can I change the audience for one campaign?
Yes. The session distinguishes the general brand brief from a campaign’s specific audience. State the audience clearly and check that the resulting message fits it.
Should I use the social connection settings shown in the recording?
The recording shows the July 2026 interface. Connection requirements and supported account types can change; use current Help for setup and keep a final human review before publishing.
For help in your community, open Help → Support Agent and describe the result you want and where you got stuck.