Build a campaign you can review and schedule
July 15, 2026 · Hosted by Ian McDonald

Follow Ian’s campaign demonstration from a clear brief through strategy, copy, imagery and a final human review.

Leave with a small campaign ready for your review.

BEFORE YOU START
Choose one audience, one offer and one destination. Bring your brand voice and any source material you own. Start with a draft campaign so you can inspect the content before anything is published.

FOLLOW ALONG
1. Set a clear campaign brief
Write the audience, desired action, offer, channels, dates and destination. Ask the assistant to interview you about missing details. Treat a sign-up target as a goal, not a promised result.

2. Review the plan, copy and images
Check that each piece serves the brief. Edit wording that does not sound like you, remove unsupported claims and review imagery against your brand. Start with a small batch you can inspect carefully.

3. Check the calendar and destination
Review every draft, its channel and intended date. Open the destination as a visitor. Use current Help for connecting accounts, and publish only the pieces you have actually checked.

PRACTICE PROMPTS
Adapted exercises. Replace bracketed text and review every result.

Interview me about the campaign
I want [audience] to take [action] at [destination]. My offer is [offer], my channels are [channels] and my dates are [dates]. Interview me about the missing details before suggesting a small campaign. Keep goals separate from verified results.

Review before scheduling
Review this campaign [draft] against this brief [brief]. Check audience, voice, unsupported claims, image instructions, destination and dates. Flag anything that needs my decision. Do not schedule or publish it.

CHECKLIST
[ ] I named one audience and action.
[ ] I completed the campaign brief.
[ ] I reviewed copy and images.
[ ] I checked channels and dates.
[ ] I tested the destination before publishing.

GET UNSTUCK
Can I change the audience for one campaign?
Yes. The session distinguishes the general brand brief from a campaign’s specific audience. State the audience clearly and check that the resulting message fits it.

Should I use the social connection settings shown in the recording?
The recording shows the July 2026 interface. Connection requirements and supported account types can change; use current Help for setup and keep a final human review before publishing.

https://www.launchbox.space/help/launch-and-learn/2026-07-15