WEBVTT

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Alright, guys. We are gonna go ahead and get started, and I'm

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gonna try to follow a format. Sometimes I follow a format. Sometimes we just

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do it organic. But we do typically start with introductions. I'm

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Ian. I am in Texas. I am working on LaunchBox,

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and I'm gonna pass to Gail. Gail is new here.

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Hello. I'm Gail. What what do you want? What do you want? I'm gonna say

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it.

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Oh, yeah. Good. Yeah. Who you are, where you're from, and what you're working

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on. Inside LaunchBox or outside LaunchBox? It doesn't matter.

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Okay. So I'm in Georgia, and I am working on

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a six week coaching program.

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And it's kind of unique in that I want

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to teach people how to use AI to, like, be able to read their labs,

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to look at more than just normal and get to the optimal,

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and biohacking and

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different alternatives and... Yeah. That's what I'm working on.

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Heck yeah. Yeah. I got to hear a bit of Gail's story last week, and it was

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powerful. I'm glad I hear you, Gail.

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Me too.

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Tushina?

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Yes. Gail, glad you're here before I jump into mine. Love that direction for

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AI. Last year, it was AI and TikTok to help me get two diagnosis.

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Like, yes. Finally. Yeah. Mhmm. Yeah. After three years of trial and error,

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but that's another story. But, whoo, way to go. Love that. So I'm Jashana Shelton

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in Indianapolis, founder of AI After Hours. Woo hoo.

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And so we do mainly support women...

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Multitasking women who just wanna play around, learn some AI, sharpen

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their tools, and encourage each other. This week, I am working on

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my digital store. Apparently, I need to trim it down some. So,

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yeah, we'll do that.

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Mhmm. Okay. Cool. Annette? Thank you,.

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Oh,

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okay. Well, you know, I'm doing PowerSuite, which is my

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version of LaunchBox, and I am finally rally rally... Red. Oh my

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god. I can't talk. Ready to actually launch it, and I'm trying to put everything

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together for a campaign. I don't know if you've seen it yet, and I sent it to

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you. But I have completed my first avatar video.

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It's got some bumps because I chose complete over quality.

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I wanted to just go through the step and understand the process, and I did

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it. So now I have to... I think only one more round through, and it'll be

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presentable. It... My script for it is actually, hey, about

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launching PowerSuite. So I really wanna have this ready and use it when I

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start posting next week... By next week. And that's my

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biggest accomplishment. I finished my financial app, my

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version of Quicken or QuickBooks, I guess, and it's executable, ready to

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share. I'm trying to launch a couple of people into beta testing it for me.

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And other than that, I'm just plotting with whatever I can plot with every

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day. That's about it.

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Mhmm. Heck yes. I'm interested to see

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your Avatar video, and that's... I'll get...

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I said the one with even the warts I emailed it, a link to you.

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Okay. I'm I'm sure it...

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It's not really too bad that I just wanted to go through the steps and not mess

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around with getting everything perfect. And at least I... It

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actually... It was so exciting just watching it work. And now I have to go through

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and take my time and do it again.

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I guess. That's awesome. And I I saw that you'd said... You sent me that.

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I have to go find it and watch it. So... Okay.

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It's a reply to your launch email this morning.

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Ah, okay. Good.

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That's fine. Let's see

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it. Yeah.

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Okay. That's okay.

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I saw Melissa. Yes. She says, hello. She's in class and working on

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something new and so excited. She's gonna share with us next week and use AI

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to go over her mother's entire hospital bill and found a mistake. That's awesome.

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I love that. I've been using AI to help me with the dispute too

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with Replit, which is another story, but

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it's helpful with that kind of stuff. Ariel, I know she's at

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work. If you wanna say hi and you can, come on in.

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Gonzalo is coming in too.

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Oh, yes. Hi, Donzella. Welcome in. Glad you can

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make it with us here.

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Hey. Hi.

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Hi. Is this your first time on the launch and learn call?

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The Wednesday. Yes. So I did... You and

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Jashina had did something a couple weeks ago, and so I'm really excited

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about that. So

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Yeah.

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I'm having some questions. I am so excited about what I'm gonna turn this

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into. So, yeah, so me and my... So, yeah, so I have some questions. I have,

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like, a sheet of questions for us on Friday when we chat.

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I'm excited.

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Heck yes. I am too. I am too. Yes. So here on the launch

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and learn, it's it's different from that last call. This is more

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so just to check-in with founders. We will touch on

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LaunchBox in some aspects, but we've all gone and just

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said hello, where we're from, and what it is that we're working on. So if you

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care to tell us who you are, where you're calling in from, and what it

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is that you do.

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Absolutely. So my name is Ella Margaux. I am the founder of

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Nourish. I am a self trust educator. So

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I help women stop sneaking into a life that

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they don't want while finding the life that they

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truly wanna be in. And I do that through a series of workshops, events.

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And then I also wanna build a community where we do self love

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challenges. And so that is what I'm really, really

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excited about. How am I gonna build my community where we can go in, love each

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other, support each other, and where my activities can be housed

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as opposed to sending out a email daily, how to send out...

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And Facebook daily, and people are not really participating in. So I wanna be

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able to... The community to be able... Because I give them things that

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reflects on self love, self trust, and things, you know I'm saying, daily. So

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I want a place for that. So I'm I'm excited.

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Heck yeah. Heck yes. Yes. And I know we do have a call on Friday, so I'll be

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able to answer a lot Okay.... Questions more on that call.

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What I will share too with LaunchBox and updates

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as far as that goes is... Let's see. I I made a a post this

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morning about how I've been working on LaunchBox for a

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year. Annette and other people have been around since the beginning, seeing

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it grow. And it's gone from last month being

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20 active users every week to this month. Every week,

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it's been around 200, two fifty, and that's 10

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x growth. And that's incredible. And I am super thankful

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for those of you who have grown this community with me so far. And I'm excited

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for this coming year and what's what's happening now. So we'll

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see what happens this next year. Let's see what else. Jashina has

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started helping me with some stuff officially as far as we're we're

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piloting how she can help with LaunchBox because she has been

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successful and is doing an amazing job of running her community,

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exploring LaunchBox, and really understanding how to use it. And

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on top of that, she is a coach herself. She's an AI fiend like

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me and like a lot of you here. So I feel really good about

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having Jashina helping me out with really

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helping new communities get onboarded at this point. That's sort of what

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we're we're working with is how she can help people

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not just get adjusted on LaunchBox, but

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whatever it is that you're specifically building, she can help shape that in

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your community to get started so that you feel supported because that's

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important. So huge thank you to Doshino. Thank you. I'm

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excited. It's just... It's cool. It's really cool. And it's... I also said how

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it's hard being a founder, and I know that we've all had our ups and downs

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being founders. Sometimes it feels like I am

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talking at the air when I post those videos or whenever I make

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a post and there's no likes or whatever. And so I know what that feels like,

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and I can only share my experience has been

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persistence, being authentic and true to myself, showing people

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what it is with all of the messiness in between because that's real.

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And and then pivoting because I've gotten a lot of awesome feedback

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from you guys here specifically of what's working, what doesn't work for you

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in the platform. And that is gold, honestly, as

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as a founder. If you can find a few people who are willing to stick with you

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through the through the messy parts and tell you, hey. This is working. This

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isn't working. I mean, that's gold. So thank you guys so much.

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And lastly, Jashina

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and I will be doing another workshop on the twenty ninth or... Yeah. The

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twenty ninth. And we're gonna be running it differently than we have

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in the past. It's going to be a paid workshop, and it's gonna be

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$29 for the workshop. And it's really geared

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towards people who don't already have a community in LaunchBox so that we can

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spend that time with them specifically to get them onboarded and built.

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So if... I know, Ella, you're the only

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one here who isn't on the platform at this point. Maybe that's something you

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would be interested in and or anybody here who knows

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somebody who knows somebody or whatever. We got that workshop, and you'll see

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more stuff coming out about that. But enough about me and

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LaunchBox. I do want to spend some time

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doing... I I mentioned last week, I wanna do show and tell. I wanna do show

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and tell a little bit more. Maybe that can be a part of this format as well,

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not every week necessarily, but whether it's your

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platform, and that I may put you on the spot with... If you're interested in

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showing your app for a few minutes and just showing us what it is that

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you're working on. I would like to do that. So

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how does that sound?

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That's fun.

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K. You never know what it's gonna be here.

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Because I wanna see other people's too. I learn a lot when I see what other

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people are creating, and a lot of the suggestions that help them help me too.

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That's what this is all about is we bounce off of each other.

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Awesome. Yes. And maybe

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would...... We're all learning.

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Yes. Yes. And maybe I will throw it to Jashina as well to...

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If she's open to showing her community. I know she may have stepped away here

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for a sec. Yeah. If you are able to hop in and wanna show

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your stuff, style

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guides. So let's... Yes. I can

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go into a little bit of that

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towards the end to answer maybe some more of those specific questions. I can

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spend the last fifteen minutes or so answering questions. Alright.

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Jashina, are you good to do that?

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She said yes. I guess.

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I I did say yes. She said,

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oh, yes. Yeah. Let's get a...

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I wanna see Annette's app too, though. Like...

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Yeah. Okay. You're out.

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Yeah. Annette, you're up next.

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Oh, okay. Now you know this is always my challenges, so I gotta

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pull you out here. Mhmm. And I gotta open it over here.

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You know? Okay. Okay. So I will time box this. So we'll do a

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show and tell for no more than five minutes. Awesome

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sauce.

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Yeah. Okay. So this is AI After Hours. I

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made a post actually while we were talking because I forgot to make my post

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for today. Last night, we held what I call salon sessions. It's very similar

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to this call here. It's just where the community members have the opportunity

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to come in, and we can, the idea behind the salon session is, as you can

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see in the picture, back in the day, we used to go to beauty salons. During

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that time, we used to talk about anything, everything. And if you just sit around

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and listen, you can learn a lot. And so that's what our Tuesday night sessions

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are. Last night, miss Adrian joined me. It was very exciting because some nights,

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like like Ian said. Right? Like, you're talking to yourself. You're talking

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to air. And you're like, okay. This is gonna be great b roll footage. But in

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the meantime, so... Yeah. So miss Adrian joined me. She has built, four

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different voting registration micro apps trying to get,

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team voters excited. Miss Adrian was one of my students

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who reached out, and then we did some vibe coding, and she's just really taken

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off. And so we were talking about that, and then, of course, we went to some

00:14:47.235 --> 00:14:51.475
other political stuff that seems to be going on in the state that has 63 counties

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in the state of emergency. But that's not what this is about. So AI after

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hours, it's my general feed. I had to put one

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of my agents in time out because we got into an argument. We're not gonna talk

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about the fact that I was arguing with my own agent. We're not. Okay. Great.

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So so she got replaced. She's on a two week suspension. I replaced her with

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real talk Rachel. Rachel comes in every day with a YouTube video.

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Some little snippet. I'm like, okay, Rachel. I like that. Because this is a

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group for women, she comes in with, like, a lot of female founder or female

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energy. And this this video was, like, just rare, not even about AI, but it's

00:15:29.220 --> 00:15:33.060
like car dealers won't tell you this. I was like, what? Because I'm in the market

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for a vehicle. So I was like, well, let me check this out. I know it... It's

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just good tidbits. So the way that their personality is set, I just

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love it. Even when I'm arguing with them, I will respond back to some

00:15:46.795 --> 00:15:51.320
of the stuff that they say Because, one, that shows my level of engagement,

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and two, when they're preparing stuff, it's stuff I may not know. So... Yep.

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So that's the feed. It just keeps going.

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Let's see. Mondays, we have micro course Mondays. This Monday was no

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different. Mhmm.

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Yeah. And so our courses are still right here, all on brand.

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You know, I wanna see you helping me some of these images because I don't remember

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them being here. So thank you if you did. If not, okay. No.

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Yes. So on Mondays, they get a micro course. It's a live video training.

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After that thirty minutes, I usually upload the PowerPoint and the PDF. The

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PDF is listed in resources. Micro course Mondays is now only gonna be for my

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pro members, which also leads into feedback Friday to help

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keep them engaged, keep them motivated, and give them something different for

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being a pro member.

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Events, I think the only thing left for this week is feedback Friday.

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So on Monday, they get a course. Friday, we talk about the course, and that's

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every week. Sundays, our newsletter goes out.

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And I love the fact that this newsletter or our newsletter campaign feeds off

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of the conversations that happen in the actual community feed. So oftentimes,

00:17:12.210 --> 00:17:15.490
stuff that we talked about that week or stuff that was discussed within the

00:17:15.490 --> 00:17:19.890
community feed is synthesized and then given back in the form of a

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newsletter. Yeah. That wasn't my doing. I I love a newsletter agent. Come

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on. All these AI employees, please continue to work. Even the ones that see

00:17:29.645 --> 00:17:31.965
things different than me have been very helpful.

00:17:32.445 --> 00:17:33.245
Mhmm.

00:17:34.445 --> 00:17:39.405
I'm not sure. Is there anything else I need to... Or any any

00:17:39.405 --> 00:17:41.325
questions? Anything anyone would like to see?

00:17:44.660 --> 00:17:49.220
I like very much that you have sort of, like, themed

00:17:49.220 --> 00:17:53.140
days. And for me, that's something that I want to integrate as well.

00:17:53.780 --> 00:17:58.315
So I think that is an awesome idea. And,

00:17:59.275 --> 00:18:04.155
yeah, like, it's... Your your salon on Tuesdays have been a couple

00:18:04.155 --> 00:18:08.795
times, and you're consistent with it. And sometimes... Again, just like this

00:18:08.795 --> 00:18:13.560
call, sometimes it's only been one person on this call. But, like,

00:18:13.560 --> 00:18:18.360
now we got six people. Who knows where we'll be in a few. You know? And so

00:18:18.520 --> 00:18:22.680
I I just like that consistency in the theme and branding.

00:18:24.785 --> 00:18:26.545
Thank you. Thank you. Thank you all.

00:18:26.705 --> 00:18:27.585
Yes.

00:18:28.785 --> 00:18:32.145
Yep. So I'm not I'm not sure if that was my five minutes, but I just wanna say

00:18:32.145 --> 00:18:35.825
I like this LaunchBox life. I'm excited to be here with you all.

00:18:36.705 --> 00:18:41.620
You, Deshina. Okay. Miss Annette, I will set a timer for

00:18:41.620 --> 00:18:44.420
you as well. I mean, you are good to go.

00:18:45.460 --> 00:18:48.740
It'll take me that long just to share the screen.

00:18:49.540 --> 00:18:50.260
Okay. Okay.

00:18:51.495 --> 00:18:56.135
Go here and then go here, I

00:18:56.135 --> 00:18:56.775
think...

00:18:58.375 --> 00:18:59.255
Oh, she did it.

00:18:59.255 --> 00:19:03.815
Okay. So you have the screen now, and then I have to

00:19:03.815 --> 00:19:04.455
go...

00:19:05.015 --> 00:19:09.930
So So we only see your tab if you're gonna try to share

00:19:09.930 --> 00:19:12.010
anything other than your community here.

00:19:12.410 --> 00:19:16.490
Okay. Where'd you go? Okay. So

00:19:17.050 --> 00:19:20.650
I need to go to another opening of it. Right?

00:19:21.825 --> 00:19:26.465
It's probably the easiest to share your full screen, but that's

00:19:26.465 --> 00:19:27.905
also your discretion.

00:19:28.225 --> 00:19:32.465
Okay. Let me remember how to do that. Let me stop sharing.

00:19:32.865 --> 00:19:33.185
Mhmm.

00:19:35.740 --> 00:19:39.740
I have a lot more practice of this thing under apps than I do here.

00:19:41.980 --> 00:19:44.300
Entire screen. That's what you want.

00:19:44.380 --> 00:19:46.220
That's the that's the best option.

00:19:51.415 --> 00:19:53.575
Alright. And start your timer.

00:19:55.495 --> 00:19:56.295
Okay.

00:19:58.215 --> 00:20:03.190
But I'm not seeing the where are you? I'm not

00:20:03.190 --> 00:20:06.470
seeing my PowerSuite. How do I get to it from here?

00:20:06.710 --> 00:20:10.550
Up there on the tab? You were In... On the on the browser? Yeah.

00:20:12.405 --> 00:20:14.325
There we go. Now you see me? Mhmm.

00:20:14.325 --> 00:20:19.285
Okay. Got it. Alright. Well, so long story how I ended up

00:20:19.285 --> 00:20:24.245
with PowerSuite. One of the first confusions I created was I did something

00:20:24.245 --> 00:20:28.610
different and then decided to change it. And, of course, I didn't ask Ian first,

00:20:28.610 --> 00:20:32.130
so I created a great mess he had to straighten out for me. I

00:20:33.730 --> 00:20:38.450
don't have a lot of content yet. Even most of what's in my feed is

00:20:38.450 --> 00:20:43.445
coming from the agent. And this is what I hope to have ready next week.

00:20:43.445 --> 00:20:48.325
I've got one course almost ready. And I did a wait list

00:20:48.325 --> 00:20:52.885
for a little while and didn't get any real reaction. My five members is

00:20:53.380 --> 00:20:58.180
me and Ian and I think my son, and I don't remember. It's all people

00:20:58.180 --> 00:21:02.900
I know. It's not anybody that, you know, really is doing

00:21:02.900 --> 00:21:07.895
anything with this. I hope to change that next week, but I

00:21:07.895 --> 00:21:12.695
don't know if you've seen the new studio, and I really

00:21:13.575 --> 00:21:18.375
sort of like that layout. I've had some fun with it. And then

00:21:19.250 --> 00:21:23.970
I love the campaign. I'm fixing to get back into it. And

00:21:25.170 --> 00:21:29.730
there was... That's not the one I wanna go to because I... Even I asked the

00:21:29.730 --> 00:21:33.330
helper, the director when I'm here, Ian.

00:21:33.705 --> 00:21:34.345
Mhmm.

00:21:34.345 --> 00:21:38.745
Is it... Is there a way to actually open this back up? Is it

00:21:38.745 --> 00:21:43.705
possible to reuse it, edit it, and then create a new post

00:21:43.705 --> 00:21:48.585
from it, or do I just have to start over? He didn't know. He said...

00:21:49.160 --> 00:21:51.560
Do you mean the image? You wanna reuse the image?

00:21:51.560 --> 00:21:53.720
Well, no. The whole... Like, this is...

00:21:56.680 --> 00:22:01.640
Well, I'm not seeing it. Now I'm a little confused. These are the campaigns.

00:22:02.395 --> 00:22:06.395
Right? But this isn't what I was seeing yesterday. So we'll have to come back

00:22:06.395 --> 00:22:10.795
to that because it's not it's not giving me what I was seeing

00:22:10.795 --> 00:22:15.515
yesterday. So we'll talk about that. I have it on my list

00:22:15.515 --> 00:22:20.280
whenever we can have a call. But I I don't really have a lot

00:22:20.280 --> 00:22:25.000
yet because I've been busy just... I built a website for it. Mhmm.

00:22:25.000 --> 00:22:29.895
And I... I've been

00:22:29.895 --> 00:22:34.135
working on getting ready to post it, and I wanna have that avatar for the first

00:22:34.135 --> 00:22:37.975
post. Where are you? How's my time? Oh, can

00:22:37.975 --> 00:22:38.535
I show

00:22:38.535 --> 00:22:43.255
can I show my avatar? How do I... I got... I... Let me

00:22:43.255 --> 00:22:48.060
find the link. I opened it on the link. I just have to find

00:22:48.060 --> 00:22:52.460
it. Here it is now. So I would have

00:22:52.460 --> 00:22:53.100
to...

00:22:55.980 --> 00:22:59.235
You can hit x on that little floating thing.

00:22:59.315 --> 00:23:04.275
Just just do that. There we go. Okay. And now are

00:23:04.275 --> 00:23:07.395
you sharing... Is this sharing all... Already?

00:23:07.555 --> 00:23:11.955
Yeah. We can't hear it, but it's it's

00:23:11.800 --> 00:23:12.680
because...

00:23:12.920 --> 00:23:17.800
Oh, good. I hear there is a serious mess up in the video. There we...

00:23:18.040 --> 00:23:19.800
I mean, it looks a lot like you.

00:23:20.840 --> 00:23:25.320
It's actually a very recent... I was a very... It was a very recent picture.

00:23:25.400 --> 00:23:28.685
I have my wig on, and I asked for some teeth.

00:23:30.125 --> 00:23:35.005
Mhmm. And it's basically... I'm excited to tell you about what we've

00:23:35.005 --> 00:23:39.805
created and hope you'll join us, blah blah blah. Mhmm. And it's sixty

00:23:39.805 --> 00:23:40.765
seconds?

00:23:41.405 --> 00:23:41.725
Is that

00:23:41.725 --> 00:23:42.925
too long for Facebook?

00:23:43.700 --> 00:23:46.740
No. What did you use to make this?

00:23:48.740 --> 00:23:50.900
I started in Haitian.

00:23:51.140 --> 00:23:51.620
Yes.

00:23:51.620 --> 00:23:56.500
And it connected me to... Anyway, you get the idea.

00:23:56.660 --> 00:24:01.355
Mhmm. You... I

00:24:01.355 --> 00:24:05.835
can't find you now. Where'd you go? It connects you to lab for your

00:24:05.835 --> 00:24:08.955
recording, eleven lab. And then...

00:24:10.795 --> 00:24:15.430
I forget what it was. There was... Think it connected me to...

00:24:15.830 --> 00:24:20.710
Ah, there it was. Okay. Now have I stopped sharing

00:24:20.710 --> 00:24:25.670
and get... Yes. I did. Okay. Anyway, it connects you to Eleven Labs

00:24:25.465 --> 00:24:30.105
to do your recording. You do it right there if you want to. And then I thought

00:24:30.105 --> 00:24:34.665
it connected me somewhere else. Oh, when you go to create video, it does

00:24:34.665 --> 00:24:39.465
offer you some things to use, but you start from the avatar you wanna use and

00:24:39.465 --> 00:24:43.570
say create video. And then you can upload a script,

00:24:44.530 --> 00:24:49.330
or you can upload a recording. You can type a script

00:24:49.330 --> 00:24:54.050
right in there to do that part. But all I know... So I

00:24:54.050 --> 00:24:58.495
actually able to complete one, and it works. And that was a thrilling feeling

00:24:58.495 --> 00:25:02.815
to actually finish something. And like I said, I sort of chose

00:25:02.815 --> 00:25:07.295
to... I chose completion over quality. I

00:25:07.295 --> 00:25:12.110
just skipped skip spending a lot of time making things perfect because I

00:25:12.110 --> 00:25:16.750
just wanted to see it get through and see it work. I wanted to understand the

00:25:16.750 --> 00:25:21.710
workflow. I'm very excited. This is really was an accomplishment for me because,

00:25:21.710 --> 00:25:26.475
you know, there are so many ways out there to do this. I was confused enough.

00:25:26.475 --> 00:25:31.115
I didn't even know where to start. And a friend in

00:25:31.115 --> 00:25:35.675
another group that I'm involved in actually had taken a very

00:25:36.155 --> 00:25:40.235
extensive class on creating avatars, and she created me an

00:25:40.235 --> 00:25:44.810
eight step instruction of how to do it. And, you know, when you're starting

00:25:44.810 --> 00:25:49.530
out, those kind of workflows are really helpful. And I give her all the credit.

00:25:49.530 --> 00:25:53.930
I could not have done this at the rate I did it or the quality I did it even

00:25:54.105 --> 00:25:58.105
without her help. We have to help each other. We really do.

00:25:58.345 --> 00:25:58.745
Yes.

00:25:58.745 --> 00:26:02.825
So that's my kudos to her and my gratitude to me.

00:26:03.225 --> 00:26:03.785
So

00:26:04.265 --> 00:26:05.225
Yes. I love that.

00:26:05.545 --> 00:26:09.065
For letting me tell it. Thank me for thank you for letting me show it to you.

00:26:09.310 --> 00:26:14.270
So, basically, that's gonna be my spiel, and then there'll be information about

00:26:14.270 --> 00:26:19.150
PowerSuite down in the write up. And that'll be my first announcement. Come

00:26:19.150 --> 00:26:23.710
sign up and join us, and then I'll build content from there. That's my plan

00:26:23.710 --> 00:26:24.830
by Monday, I hope.

00:26:25.185 --> 00:26:28.225
Let's go. Okay. Awesome, Annette. Thank you.

00:26:28.385 --> 00:26:29.985
I I need members.

00:26:30.465 --> 00:26:35.345
Yes. We can do that here towards the end. We can share

00:26:35.905 --> 00:26:40.650
our links. I'll I'll share my screen here in a bit and answer

00:26:40.650 --> 00:26:45.290
Melissa's question and then show everyone how to share your links just to refresher,

00:26:45.770 --> 00:26:49.930
and then we can throw them in the chat and then join. If you wanna do that now,

00:26:49.930 --> 00:26:53.130
you can do that if you know how to do it. Otherwise, we'll do that here in a

00:26:53.130 --> 00:26:57.585
sec. One thing I am wanting to touch on

00:26:57.585 --> 00:27:02.545
now, as I'm learning as I'm learning as a founder, how to

00:27:03.745 --> 00:27:08.385
create create a brand and and to talk to my

00:27:10.190 --> 00:27:14.910
to the person who is interested in buying LaunchBox. I'm learning how

00:27:14.910 --> 00:27:19.550
to do that. So it's a little bit... It's way simpler than,

00:27:20.270 --> 00:27:24.685
I guess, I was thinking. It was... I was in Atlanta for tech week, and

00:27:24.685 --> 00:27:29.325
Ariel joined me on this one talk where

00:27:30.605 --> 00:27:34.445
it was a marketing person. And something that she said stuck with me along the

00:27:34.445 --> 00:27:38.000
lines of what questions are your

00:27:39.040 --> 00:27:43.760
potential customers asking and to create

00:27:43.760 --> 00:27:48.640
your content around answering those questions for your

00:27:48.640 --> 00:27:53.345
users. And it's like, I kinda...

00:27:53.585 --> 00:27:58.065
I don't know. It's very straightforward, but I hadn't thought of it in that

00:27:58.065 --> 00:28:02.785
particular way. Whenever I'm creating content, I'm typically showing

00:28:02.785 --> 00:28:06.225
people a LaunchBox. I'm like, look at all this awesome stuff that it can do.

00:28:07.230 --> 00:28:12.110
But for people, that's not necessarily what they wanted. What's gonna

00:28:12.110 --> 00:28:17.070
sell them on it? It... What it is is what problem is it solving

00:28:17.070 --> 00:28:21.925
for them when they're going into Google and they're overwhelmed because they

00:28:21.925 --> 00:28:26.725
don't have a straightforward path to launch,

00:28:26.965 --> 00:28:30.965
what is it that they're searching for? And, Melissa, you were one of the people

00:28:30.965 --> 00:28:35.860
that brought that up to me as, like, just the overwhelm of not knowing where

00:28:35.860 --> 00:28:40.260
to start, and LaunchBox is my solution to that.

00:28:40.660 --> 00:28:45.140
But I am curious what,

00:28:46.825 --> 00:28:50.985
yeah, if anybody has something that...

00:28:52.185 --> 00:28:56.825
To share on that. I'll show I'll show you what I did. Essentially,

00:28:56.985 --> 00:29:01.720
I have used ChatGPT, and I do use ChatGPT. I use

00:29:01.720 --> 00:29:05.880
Cloud. I use LaunchBox. This time, I use ChatGPT

00:29:06.200 --> 00:29:07.000
to

00:29:11.240 --> 00:29:15.765
to help me dial in those questions that my

00:29:16.005 --> 00:29:20.725
people are asking. So here, I'll pull up a window.

00:29:30.710 --> 00:29:35.670
Alright. So because all of these amazing

00:29:35.670 --> 00:29:40.550
AI tools know us over time, mine

00:29:40.550 --> 00:29:45.455
knows me pretty well by now, and it's connected to various documents and other

00:29:45.455 --> 00:29:50.255
things in my Google Drive. But I said something as simple as this, based

00:29:50.655 --> 00:29:55.630
on my ideal customer

00:29:55.870 --> 00:30:00.750
profile or ICP, what are some of the

00:30:00.750 --> 00:30:04.750
questions they may be asking

00:30:04.990 --> 00:30:08.990
before they find LaunchBox?

00:30:11.075 --> 00:30:14.275
And some of you may have done something like this. I'm just showing you because

00:30:14.275 --> 00:30:18.915
it's new for me, and it's kind of unlocked how I'm presenting the

00:30:18.915 --> 00:30:23.875
content. And so it's going through. It's pulling from all of

00:30:23.875 --> 00:30:24.435
my details.

00:30:24.990 --> 00:30:30.990
I'm

00:30:30.990 --> 00:30:35.390
curious. Has anybody done something like this or thought of it in this way?

00:30:35.390 --> 00:30:40.335
And I'm just showing you something you

00:30:40.335 --> 00:30:40.575
already

00:30:40.575 --> 00:30:42.255
know. I

00:30:44.175 --> 00:30:49.135
mean, it... It's it's... It feels like a no brainer.

00:30:50.655 --> 00:30:55.600
So here it says, they're asking, how do I turn what I know into

00:30:55.600 --> 00:31:00.480
something people will actually join, use, and pay for without becoming a

00:31:00.480 --> 00:31:05.440
full time content creator or tech manager? From there, their questions fall

00:31:05.440 --> 00:31:09.905
into a few clear groups. How do I turn my knowledge into an online

00:31:09.905 --> 00:31:14.225
program? What could I create that people would actually pay for? Should I create

00:31:14.225 --> 00:31:18.385
a course, community membership, cohort, workshop, or mastermind? How do I package

00:31:18.385 --> 00:31:22.705
my experience into a clear offer? Do I need an entire course before I launch?

00:31:23.140 --> 00:31:27.700
And so on for that. And then building and launching a community category. How

00:31:27.700 --> 00:31:31.380
do I start an online community from scratch? What do I need before launching

00:31:31.380 --> 00:31:36.180
a paid community? How do I get my first 10 members? How large does my audience

00:31:36.180 --> 00:31:41.155
need to be? Keeping members engaged. Why do online communities become inactive?

00:31:41.155 --> 00:31:45.955
How do I keep a community engaged without posting every day? Making money,

00:31:46.355 --> 00:31:51.070
escaping the tool mess, using AI without losing the human element, the

00:31:51.070 --> 00:31:55.630
private beers underneath those questions, the strong questions for your marketing.

00:31:55.630 --> 00:31:59.950
If I was prioritizing LaunchBox content, I would start with these. How do I

00:31:59.950 --> 00:32:04.265
turn what I know into a paid online experience? Should I build a course

00:32:04.265 --> 00:32:09.145
community, membership, or cohort? How do I launch an online community without

00:32:09.145 --> 00:32:13.945
already having everything built? And so... On like that. And so

00:32:13.945 --> 00:32:18.710
as I'm generating my content, I can say something like, help

00:32:18.710 --> 00:32:23.670
me create a post that

00:32:23.670 --> 00:32:27.270
answers one of these

00:32:28.755 --> 00:32:29.715
questions.

00:32:34.675 --> 00:32:39.555
And, I mean, it makes a lot of sense to me. Instead of showing people, like,

00:32:39.715 --> 00:32:43.315
fire hosing them with, here's all of the awesome stuff LaunchBox can do,

00:32:44.330 --> 00:32:48.010
it's like, well, what are they actually looking for in the first place? They're

00:32:48.010 --> 00:32:52.970
not looking to hear a list of features. They wanna know something like this.

00:32:52.970 --> 00:32:57.735
Do I need to build an entire course before I launch my community? No. In fact,

00:32:57.735 --> 00:33:00.935
trying to build everything first is one of the easiest ways to never launch,

00:33:00.935 --> 00:33:05.895
which is so true. You probably don't need 12 modules, 40 recorded videos,

00:33:05.895 --> 00:33:10.280
and a massive resource library. Your first version needs one clear result you

00:33:10.280 --> 00:33:14.600
want to help people achieve, one useful lesson, workshop, or starting

00:33:14.600 --> 00:33:18.440
experience, one way for members to participate, one reason for them to come

00:33:18.440 --> 00:33:23.240
back, a real invitation to a few real people. That's enough to begin learning

00:33:23.240 --> 00:33:27.605
what people actually need from you. Your first members will show you which questions

00:33:27.605 --> 00:33:31.605
keep coming up, where they get stuck, and what resources are worth creating

00:33:31.605 --> 00:33:36.325
next. You can then build the program around real participation instead of spending

00:33:36.325 --> 00:33:39.780
months guessing. This is something I've been thinking about a lot while building

00:33:39.780 --> 00:33:44.260
Launchbox, and it's true. It is. The goal isn't to help people create a giant

00:33:44.260 --> 00:33:48.020
library of content before they're allowed to begin. It's to help someone take

00:33:48.100 --> 00:33:51.705
what they already know, build the first version, and invite someone to it. The

00:33:51.705 --> 00:33:55.865
first build is the starting place, not the finished business. What's one experience?

00:33:55.865 --> 00:34:00.585
You could invite people into without building an entire course first. So

00:34:00.585 --> 00:34:05.390
that, really, in a nutshell, does is what I've seen

00:34:05.630 --> 00:34:10.110
on LaunchBox with people thinking, oh, I need to have all of this before I can

00:34:10.110 --> 00:34:14.830
start to bring people in. And I... Again, from my personal experience...

00:34:16.270 --> 00:34:21.105
K. Yeah. From my personal experience, like I shared at the beginning,

00:34:21.105 --> 00:34:25.985
having my first few customers coming into LaunchBox to help understand what

00:34:25.985 --> 00:34:30.225
it is that they need has helped me to shape the platform into being what it

00:34:30.225 --> 00:34:34.720
is, into being something that more and more people want to join. So

00:34:35.920 --> 00:34:38.800
the call, again, is don't...

00:34:40.640 --> 00:34:45.385
Yeah. What is the one step that you can take? Just start bringing

00:34:45.385 --> 00:34:49.865
people in. What is the one thing? It doesn't need to be a whole suite of courses,

00:34:49.865 --> 00:34:54.745
a whole suite of resources. Just start bringing people in, and then that's

00:34:54.745 --> 00:34:59.690
gonna give you the data that you need to provide an excellent community.

00:34:59.690 --> 00:35:04.010
And Jashina is doing that as well. She's she's

00:35:04.010 --> 00:35:08.730
definitely seeing what's working. She's got one agent that works, one agent

00:35:08.730 --> 00:35:13.595
that doesn't. And yeah. So that

00:35:13.595 --> 00:35:18.475
is my that is my big takeaway from Tech Week, honestly. I

00:35:18.475 --> 00:35:23.355
mean, it seems so simple, but it's honestly very powerful. And I got to meet

00:35:23.355 --> 00:35:28.230
the the woman who I didn't really get to meet her. Ariel and I ran

00:35:28.230 --> 00:35:32.390
into her at a restaurant, and we said hello. I was like, oh, that's very, very

00:35:32.390 --> 00:35:37.350
good talk you had. So, anyways, what does any... Does anybody have

00:35:37.350 --> 00:35:38.230
any thoughts on this?

00:35:42.595 --> 00:35:46.835
I know I've seen some people in the chat there. I can put those out.

00:35:48.995 --> 00:35:53.235
A great question to ask is what problem can LaunchBox help solve?

00:35:54.360 --> 00:35:55.080
Yep.

00:35:55.960 --> 00:36:00.840
Think Yes. For me, the biggest thing, like, where where I'm at

00:36:00.840 --> 00:36:05.640
right now is I have... Like I said, we have a meeting on

00:36:05.640 --> 00:36:08.840
Friday, and I have composed so many questions for you.

00:36:09.285 --> 00:36:09.685
Yeah.

00:36:09.685 --> 00:36:14.325
As opposed to just getting in here. I'll come up with the name, make sure that

00:36:14.325 --> 00:36:19.125
it wasn't copywritten. I got rules already. I got all these

00:36:19.125 --> 00:36:20.165
things, but

00:36:20.165 --> 00:36:20.485
I have

00:36:20.485 --> 00:36:25.170
not yet launched the, you know, launched the community.

00:36:25.330 --> 00:36:26.370
Yeah. I

00:36:27.890 --> 00:36:31.730
know part of my hesitation is, like, is this gonna be able to support all the

00:36:31.730 --> 00:36:36.705
things it is that I wanna be able to do? And just by watching some of the

00:36:36.705 --> 00:36:41.345
tools and the things it is that you guys say that you are building and developing,

00:36:41.825 --> 00:36:45.825
it... You know, trying to get my brain to process that it doesn't all have to

00:36:45.825 --> 00:36:50.610
happen, like, on day one because nobody's gonna use all those tools on day one.

00:36:50.850 --> 00:36:54.770
Mhmm. So that is my

00:36:54.770 --> 00:36:59.570
perfectionist area type kinda jumping. And

00:36:59.570 --> 00:37:03.815
so I'm a take a deep breath, and I'm going to ask you half of the questions

00:37:03.815 --> 00:37:05.335
on the worksheet on Friday.

00:37:06.535 --> 00:37:11.415
Ella, that's that's a... That's very, I don't know, insightful, I guess,

00:37:11.415 --> 00:37:15.175
that, yeah, you you recognize that. And that is that is kinda what I'm talking

00:37:15.175 --> 00:37:18.630
about because I do it too. And I've made a post as well the other day about

00:37:18.630 --> 00:37:23.110
meeting Maurizia, who has been on LaunchBox for months.

00:37:23.750 --> 00:37:28.070
And Ariel and I met with her when we were out there. She lives in Atlanta, and

00:37:28.070 --> 00:37:32.715
it's really cool to be able to meet people in person that I've met online.

00:37:33.115 --> 00:37:37.515
Hopefully, I'll get the chance to meet all of you in person one day. But...

00:37:39.515 --> 00:37:44.420
Yeah. She... She's a planner. She's a project manager manager. And

00:37:44.420 --> 00:37:49.140
so for her, planning feels safe, and I totally get that. I'm on

00:37:49.140 --> 00:37:52.740
I'm on the planning side too. Planning feels safe, and it feels good, and it

00:37:52.740 --> 00:37:57.145
feels productive. And same thing with building launch box. I mean, you guys

00:37:57.145 --> 00:38:01.465
see me building so much, and sometimes that feels, like, productive. Because

00:38:01.465 --> 00:38:05.465
it is, and it and it it is. Because I'm trying to make the platform better for

00:38:05.465 --> 00:38:10.460
you guys. But if I get so caught up in that, then I'm I'm... I

00:38:10.460 --> 00:38:14.380
think I'm trying to escape something a little bit. Like, where the real work

00:38:14.380 --> 00:38:19.100
actually is is getting uncomfortable. And,

00:38:19.100 --> 00:38:23.740
really, like, for me, it's making a sale and, like, saying, hey. Come and join

00:38:23.740 --> 00:38:28.585
LaunchBox. That... That's hard to say sometimes, but I I believe

00:38:28.585 --> 00:38:32.825
in it now. And I I don't have to hide behind

00:38:33.785 --> 00:38:37.945
behind it, and I have the proof that it's working for people.

00:38:37.945 --> 00:38:42.650
But it wouldn't have been without experimenting and seeing what's working and

00:38:42.650 --> 00:38:47.290
what isn't. So that's my call to action is to

00:38:48.170 --> 00:38:52.090
is to act on that uncomfortable bit bit.

00:38:54.685 --> 00:38:59.565
And that says, I like to move forward when ideas come, then have to

00:38:59.565 --> 00:39:03.965
review and fix later. We will begin to wonder when you sleep.

00:39:06.320 --> 00:39:07.600
What do you mean by that?

00:39:10.560 --> 00:39:15.280
Because you're spending so much time on it. I mean, every time I go in, oh my

00:39:15.280 --> 00:39:19.200
god. He added something new or he fixed what we talked about in the meeting.

00:39:19.200 --> 00:39:24.075
I mean, you're amazing. So, like, I will begin to wonder if you're sleeping

00:39:24.075 --> 00:39:25.915
at all keeping up with it.

00:39:26.155 --> 00:39:26.875
Mhmm.

00:39:27.435 --> 00:39:31.755
But you're you're doing a great job. I love that you're going out to these events

00:39:31.755 --> 00:39:33.115
and stuff. That's exciting.

00:39:34.010 --> 00:39:38.970
It is exciting. And it's it's... I mean, it's exciting to see... Whenever I

00:39:38.970 --> 00:39:43.690
I log in, I'm able to see how many people have been active. And it's

00:39:43.690 --> 00:39:47.050
cool. People are being... I mean, I'm seeing Annette and Jashina in there all

00:39:47.050 --> 00:39:51.775
the time. So you're always at the top of the list. But more and more people

00:39:51.775 --> 00:39:56.735
are coming in and exploring. And to me, that feels very good, but it's,

00:39:56.735 --> 00:40:01.460
yeah, it's not without having many weeks of just a net in there

00:40:01.460 --> 00:40:04.900
or, you know, whoever just poking around. But as far

00:40:04.900 --> 00:40:09.780
as we're...... Mind over being watched. Watch out your feet.

00:40:10.020 --> 00:40:14.260
No. No. It's not like that. It's just it's just like a little... It's like crazy......

00:40:14.260 --> 00:40:14.660
Ahead.

00:40:14.660 --> 00:40:18.635
You know, I'm in there trying. You know, spending the time in there. I'm only

00:40:18.635 --> 00:40:20.715
about three months late launching.

00:40:21.115 --> 00:40:25.995
Yes. Yeah. I I, again, am very grateful. Thank

00:40:25.995 --> 00:40:30.555
you, guys. So in the spirit of me

00:40:31.140 --> 00:40:36.100
building in LaunchBox, I am... I have been working on updates to

00:40:36.100 --> 00:40:40.900
the courses because because it's

00:40:40.900 --> 00:40:43.460
it's just not been the most

00:40:45.755 --> 00:40:50.555
user friendly, I guess. Like... So I

00:40:50.555 --> 00:40:55.195
am working on that just as a heads up. I am... All of your existing courses

00:40:55.195 --> 00:40:59.210
will be still there. But I I met with Jashina the other day, and she's like,

00:40:59.210 --> 00:41:03.290
oh, I didn't know there was a a director in here that could help me build a

00:41:03.290 --> 00:41:08.250
campaign. So as you can tell, I'm moving more towards that being the main

00:41:08.555 --> 00:41:13.115
user interface is using a chat, just like we're all used to in ChatGPT or

00:41:13.115 --> 00:41:15.995
Cloud to create

00:41:17.995 --> 00:41:22.715
as well as working on ways to make it

00:41:22.715 --> 00:41:27.260
easier to monetize with those courses so that it's more understandable how to

00:41:27.260 --> 00:41:31.820
do that, monetizing with video

00:41:31.980 --> 00:41:36.700
calls, and other pieces

00:41:36.700 --> 00:41:41.535
like that. So I saw Melissa's question

00:41:41.535 --> 00:41:46.015
earlier, and so I can go ahead and hop into showing

00:41:46.015 --> 00:41:50.015
LaunchBox and answering some of those questions. I believe Melissa had asked

00:41:50.015 --> 00:41:54.650
about changing the branding. Am I right

00:41:54.810 --> 00:41:57.210
on that, Melissa? User friendly? Yeah.

00:41:57.210 --> 00:42:01.850
Hey. Hey. Yeah. It's just I have a style guide for weeks now that I,

00:42:02.935 --> 00:42:07.255
you know, pop in every once in while. And, like, for me, it's just, like, frustrating

00:42:07.255 --> 00:42:08.295
because I wanna get

00:42:08.295 --> 00:42:08.455
it

00:42:08.455 --> 00:42:13.255
done, but I can't get it done because I can't figure out where to put it.

00:42:13.255 --> 00:42:18.140
So, you know, just user friendly. I'm not

00:42:18.140 --> 00:42:21.020
saying that it isn't. I'm just saying I couldn't find it, and then, you know,

00:42:21.020 --> 00:42:25.980
I get distracted by shiny pretty things. So, you know, then I'm off to

00:42:25.980 --> 00:42:29.660
something else. But, yeah, just... I literally have a

00:42:30.425 --> 00:42:35.145
style guide so that I can start to do things that are

00:42:35.145 --> 00:42:39.545
in my style because my entire brand is about my

00:42:39.545 --> 00:42:44.265
style. And if it... If if if I shoot something out there that doesn't look anything

00:42:44.265 --> 00:42:48.770
like me, I'm not comfortable with that. I want it to be my

00:42:48.770 --> 00:42:51.570
style. So that's it. Thank you.

00:42:51.730 --> 00:42:56.450
Yeah. Yes. Of course. Okay. So number one, I'll show

00:42:56.450 --> 00:43:00.850
you. We... I have been very fixated on the campaigns

00:43:01.115 --> 00:43:06.075
and and making sure that... Because just like you said, it's very important

00:43:06.075 --> 00:43:09.995
for a lot of us to have our content that's going out to our platforms to be

00:43:09.995 --> 00:43:14.395
branded as us. One, you don't want it to look like somebody else.

00:43:16.610 --> 00:43:20.450
Yeah. I've had that, and it's it's... I I had that recently, and it it bugged

00:43:20.450 --> 00:43:24.610
me. And I was like, that's not me. That's impostor Ian. So

00:43:25.490 --> 00:43:30.475
I'll show you what that looks like here and my solution to

00:43:30.475 --> 00:43:35.115
that currently. So here's the main feed we're all familiar with.

00:43:35.515 --> 00:43:40.475
You go into the studio, which the studio, just as a heads up, it's going

00:43:40.475 --> 00:43:45.370
to be replacing that apps area. So I'm gonna be phasing

00:43:45.370 --> 00:43:49.850
the apps out for this because it's a

00:43:49.850 --> 00:43:54.490
centralized interface and

00:43:55.290 --> 00:43:59.315
because people are are having some good success with it. And so

00:44:00.115 --> 00:44:04.435
the studio. Studio is just the primary place when you think of creating something,

00:44:04.435 --> 00:44:09.395
whether it's a campaign, a video, or whatever. It can all be done from

00:44:09.395 --> 00:44:12.915
here in the chat. So to hop into

00:44:14.290 --> 00:44:17.890
specifically, I really only have... I have the best solution for this right

00:44:17.890 --> 00:44:22.770
now in campaign, and it's really affecting this the most,

00:44:23.170 --> 00:44:27.410
honestly. So let's say I'm gonna create a campaign. I haven't done this one

00:44:27.410 --> 00:44:31.325
yet. I'm gonna create a campaign to

00:44:32.205 --> 00:44:36.925
promote something else. And what I have in mind is promoting Jashina and I's

00:44:36.925 --> 00:44:41.660
workshop coming up on the twenty ninth. So I've started a

00:44:41.660 --> 00:44:46.060
campaign. I'm gonna talk with the director here. Help me create

00:44:46.300 --> 00:44:49.820
a campaign for

00:44:49.820 --> 00:44:50.780
a workshop

00:44:52.795 --> 00:44:57.595
I have coming up on the twenty ninth with

00:44:59.915 --> 00:45:04.635
And so at this point, I would need to give it a bit more context about who

00:45:04.635 --> 00:45:09.570
Joshina is. You know? Like, she's AI expert, and

00:45:09.570 --> 00:45:14.370
she's gonna be my cohost on the workshop for LaunchBox.

00:45:14.610 --> 00:45:18.050
So I'd say, Jashina, an AI expert

00:45:20.685 --> 00:45:25.085
who will cohost the call,

00:45:26.605 --> 00:45:29.885
we will be building

00:45:30.685 --> 00:45:35.060
people's communities with them

00:45:35.060 --> 00:45:38.900
live. The call,

00:45:40.020 --> 00:45:43.780
the workshop is $29,

00:45:44.900 --> 00:45:49.165
and people will leave with an

00:45:49.165 --> 00:45:54.125
online community, a campaign to

00:45:54.125 --> 00:45:57.085
bring people in and

00:46:00.365 --> 00:46:04.590
a foundation to launch.

00:46:06.670 --> 00:46:11.310
So I would give it a little bit more context

00:46:12.030 --> 00:46:16.110
post that. And here, it's gonna ask me some follow-up questions, which I can

00:46:16.510 --> 00:46:20.775
provide a a bit more information. So quick clarification. When people sign up

00:46:20.775 --> 00:46:24.935
for the $29 workshop, where does that transaction happen? Do they register through

00:46:24.935 --> 00:46:28.935
a link you already have, or should my team build a dedicated sales page for

00:46:28.935 --> 00:46:33.255
this workshop? So here, it's gonna ask you, do you want me to create a page

00:46:33.440 --> 00:46:37.840
for this workshop for you, or do you already have a link for it? I already have

00:46:37.840 --> 00:46:42.400
a link for it. So where is it? I I know it off the

00:46:42.400 --> 00:46:43.120
top. It's

00:46:43.120 --> 00:46:50.425
launchbox.space/launchitlive.

00:46:51.865 --> 00:46:52.665
Launch it live.

00:46:58.980 --> 00:47:03.860
Okay. And I I I guess I... This is a longer path to getting to

00:47:03.860 --> 00:47:08.340
your answer here, but we're getting there. I promise. Okay. So

00:47:08.340 --> 00:47:13.185
here, it's asking me, does that track? Yep. Would

00:47:13.185 --> 00:47:17.985
you want it to go to x Instagram, email, or LinkedIn?

00:47:17.985 --> 00:47:22.945
I am mostly on Instagram, LinkedIn, and

00:47:22.945 --> 00:47:27.580
Facebook only at this point.

00:47:27.900 --> 00:47:32.460
I want to start this campaign today.

00:47:35.180 --> 00:47:39.900
And so you may have noticed this is getting filled in as I'm talking to the

00:47:39.900 --> 00:47:44.415
director here. I haven't clicked on anything over here. It's just doing it for

00:47:44.415 --> 00:47:49.055
me. And so I'll take a quick look here. The goal is driving a

00:47:49.055 --> 00:47:54.015
workshop, sign ups. The offer is a $29

00:47:54.015 --> 00:47:58.250
workshop on the twenty ninth. This is the link. It's added that there. The audience

00:47:58.250 --> 00:48:03.210
is AI curious creators and solopreneurs ready to build and monetize. So, Melissa,

00:48:03.210 --> 00:48:06.730
it does have an understanding from your initial

00:48:07.865 --> 00:48:12.745
platform brief of who your target audience is. So it is referring

00:48:12.745 --> 00:48:17.225
to that background knowledge, but here, it's adding on specific

00:48:17.225 --> 00:48:20.505
information to whatever your campaign may be.

00:48:21.420 --> 00:48:26.060
Alright. So now it's creating a plan just so I

00:48:26.060 --> 00:48:30.700
can visually see kind of the layout, all of the different

00:48:30.700 --> 00:48:35.500
platforms, all of the different dates that it's intending for content

00:48:35.500 --> 00:48:40.275
to go out. And it does take a minute

00:48:40.275 --> 00:48:43.875
because it's creating multiple pieces of content here.

00:48:45.075 --> 00:48:49.795
And we will get to the point where it's generating images.

00:48:50.880 --> 00:48:55.280
We'll have the option... Because Jashina is my cohost, we wanna make sure that

00:48:55.280 --> 00:49:00.080
she is pictured in some of the content that's going out. So

00:49:00.080 --> 00:49:04.665
this is a perfect example of sort of a styling

00:49:04.665 --> 00:49:09.625
specific or branding specific campaign. And I

00:49:09.625 --> 00:49:14.345
know for yours, I would use for reference many of the posts that you

00:49:14.345 --> 00:49:18.680
have if you want that styling to main... Remain

00:49:19.240 --> 00:49:21.320
for your campaign.

00:49:22.760 --> 00:49:27.640
Yeah. This is great, but it's not what I was meaning. I... Is there a

00:49:27.640 --> 00:49:32.325
place if there... Is there a place for me to go to add my

00:49:32.325 --> 00:49:37.045
brand style so that it pulls from that every single

00:49:37.045 --> 00:49:41.845
time, a visual reference? Because when I started out, I didn't

00:49:41.845 --> 00:49:45.445
know what direction I was gonna go in, and what is in there right now is

00:49:45.445 --> 00:49:50.220
100% not me. No one would even recognize that

00:49:50.220 --> 00:49:53.980
if I if I launched out there, they'd go, who is this impostor?

00:49:53.980 --> 00:49:54.460
Do you know

00:49:54.460 --> 00:49:57.420
what I'm saying? Like, I have to change everything.

00:49:58.060 --> 00:50:00.875
Yes. Okay. Yes. I do have

00:50:00.875 --> 00:50:02.395
some here.... Like a PDF.

00:50:02.395 --> 00:50:05.755
I have a PDF for that, if that makes... If that's helpful.

00:50:05.915 --> 00:50:08.875
A PDF for it. Okay.

00:50:10.810 --> 00:50:15.530
Well, what I have for for it is the platform brief, and

00:50:15.530 --> 00:50:20.170
this is something that you guys have seen before too where it's it's

00:50:20.170 --> 00:50:22.890
already existing based on your initial

00:50:26.485 --> 00:50:31.365
interview that you do. So here, it has your primary buyer,

00:50:31.365 --> 00:50:36.245
your best fit, primary pain. And so this is what's in the background as

00:50:36.245 --> 00:50:40.980
I'm inter... Interacting with that agent as far as my brand

00:50:40.980 --> 00:50:44.660
and my styling, like, how I communicate and who I'm trying to reach.

00:50:45.860 --> 00:50:50.340
And then when you go through, you can see more specifically the

00:50:50.340 --> 00:50:54.740
identity, the audience, your story. So this would most likely be an important

00:50:54.740 --> 00:50:59.485
piece of your branding. And then media. So

00:50:59.485 --> 00:51:03.565
media is where I have... I only have one image of myself in there, and that's

00:51:03.565 --> 00:51:08.525
why it didn't look like me. I have my logo, and then

00:51:08.525 --> 00:51:13.210
I have style references here. So this is where you would go. Admin,

00:51:13.690 --> 00:51:14.810
platform brief.

00:51:22.250 --> 00:51:26.695
Yes. Yes. Admin and platform brief. And, again,

00:51:26.935 --> 00:51:30.615
I'm learning here more, you know, what is...

00:51:33.095 --> 00:51:37.895
What's a pain point for for Melissa is sounds like she is interested in being

00:51:37.895 --> 00:51:42.820
able to just upload an existing style guide and

00:51:42.900 --> 00:51:47.780
for the platform brief to understand that and

00:51:47.780 --> 00:51:52.260
then transform that into something that it references. Is that

00:51:52.260 --> 00:51:53.380
correct, Melissa?

00:51:57.445 --> 00:52:02.085
Yeah. So if I was going to launch a campaign right now, it would

00:52:02.085 --> 00:52:06.565
not come out looking anything like my style

00:52:06.565 --> 00:52:11.550
today. It would it would revert back to months and months ago when I

00:52:11.550 --> 00:52:16.350
first started out, which is not where I am now. Mhmm. So that's the... So

00:52:16.350 --> 00:52:20.830
I think what I have to do is to go into the admin and then the the

00:52:20.830 --> 00:52:25.455
platform brief and just basically redo the whole thing, which is not a big deal.

00:52:25.455 --> 00:52:30.415
At least I know where to go, and I can attach. I have I have, like, meme

00:52:30.415 --> 00:52:34.815
banks stored where I can pull images of things that I've

00:52:34.815 --> 00:52:39.700
used and, you know, give it some things to to use

00:52:39.700 --> 00:52:44.260
if it's gonna create campaigns for me. Do you know what I'm saying?

00:52:44.260 --> 00:52:49.220
Like, images. Like, here's here's images that I am comfortable with, and I

00:52:49.220 --> 00:52:52.985
can give it verbiage and stuff like that. So I think that's that's what I need

00:52:52.985 --> 00:52:55.865
to do. I just have to go in and do a complete redo on that.

00:52:57.065 --> 00:53:01.145
Okay. Yes. That does sound like that's where you would want to go.

00:53:01.945 --> 00:53:06.730
But there's nowhere to upload a document where it where it refers

00:53:06.730 --> 00:53:11.050
back to a style brand guide. Is that right? Like, there's

00:53:11.050 --> 00:53:15.690
nowhere for me to upload this document? No. Okay.

00:53:15.850 --> 00:53:20.605
Yes. Well, then I feel good because that means I didn't miss it. It's just not

00:53:20.605 --> 00:53:21.325
there.

00:53:21.805 --> 00:53:26.765
Right. Right. Yes. Lastly here,

00:53:26.925 --> 00:53:31.005
not a knowledge base in the platform brief. There's an option in the platform

00:53:31.005 --> 00:53:35.890
brief to regenerate the brief. That's true. There is. So you can go back through

00:53:35.890 --> 00:53:40.770
and regenerate the brief. The last thing I'll

00:53:40.770 --> 00:53:45.330
say here for this... So for this specific campaign... And, Melissa, maybe you...

00:53:45.330 --> 00:53:49.650
Maybe this isn't helpful, but I'll I'll just go back through it anyways with

00:53:50.130 --> 00:53:54.985
creating... So you could see how maybe it could help. This

00:53:54.985 --> 00:53:59.705
one is... I would need to include Jashina as a part of the

00:53:59.705 --> 00:54:03.865
campaign. So I'm going to add person,

00:54:04.800 --> 00:54:09.760
Jashina, cohost. I'm gonna

00:54:09.760 --> 00:54:14.640
look through my device here. Oh, I

00:54:14.640 --> 00:54:18.935
just reorganized my computer, so I'm actually not sure where I have images

00:54:18.935 --> 00:54:23.415
probably. Here's one of

00:54:23.415 --> 00:54:27.895
Jashina. So I... It would do better if I included more

00:54:27.895 --> 00:54:32.730
images just for the sake of time. All you see is that one. And now it's going

00:54:32.730 --> 00:54:37.610
to generate the images for this campaign, including

00:54:37.690 --> 00:54:40.490
Jashina as a part of it.

00:54:43.635 --> 00:54:45.715
So, yes.

00:54:46.115 --> 00:54:50.675
We'll we'll we'll... Ian, would would you need to tell it do or don't

00:54:50.675 --> 00:54:55.635
include that other person in this campaign, or

00:54:55.635 --> 00:54:56.835
is that random?

00:54:57.715 --> 00:55:02.500
So it interprets. After that reference phase, the work is being

00:55:02.500 --> 00:55:07.300
done behind the scenes for it to understand, okay. There's a cohost here. This

00:55:07.300 --> 00:55:11.620
is what they look like, and I'm going to include them in

00:55:11.995 --> 00:55:16.555
not all of the posts. So it is on the back end doing

00:55:16.555 --> 00:55:19.835
some context awareness of... Awareness. Yeah.

00:55:19.835 --> 00:55:20.715
Okay. Yes.

00:55:25.980 --> 00:55:30.460
But this could take a second, so it's making a few different images here. Here

00:55:30.460 --> 00:55:35.420
we go. So now it's got all of our references here. For this one, it's not

00:55:35.420 --> 00:55:40.140
using any of me or Jashina. Let's see

00:55:40.140 --> 00:55:45.075
here. Boom. What do we got? We got... And those are the colors.

00:55:45.875 --> 00:55:50.835
We have Jashina here. Yes. We have... I love

00:55:50.835 --> 00:55:55.475
these. I like that. And so... Nice.

00:55:55.780 --> 00:55:59.940
It is my style. This is my style. So I I have gone in...

00:56:01.060 --> 00:56:05.780
My platform rep is up to date, and I've made it specific to this one.

00:56:06.900 --> 00:56:11.185
So all that said and done, I'm gonna stop sharing. Thank you guys

00:56:11.265 --> 00:56:15.905
for for watching and and hanging out. Let's

00:56:15.905 --> 00:56:18.945
see. To wrap up,

00:56:21.350 --> 00:56:26.230
I guess, what is something that you want to achieve this next week, personal

00:56:26.230 --> 00:56:31.030
goal for yourself? And for me, it is to

00:56:35.065 --> 00:56:39.945
for me, it's to, like, Jashina has with her community, come

00:56:39.945 --> 00:56:44.825
up with at least one additional day that I can do, like, a theme for

00:56:44.825 --> 00:56:49.790
my community. So I really like the theme of show and tell, so

00:56:49.790 --> 00:56:53.950
I will try to incorporate that somehow into my community.

00:56:55.230 --> 00:56:59.710
Thanks. We can go back to

00:56:59.710 --> 00:57:00.270
Jashina.

00:57:04.005 --> 00:57:08.885
So this week, I'm now... Because Ian just showed me. I'm gonna do the

00:57:08.885 --> 00:57:12.165
campaign because we have an event coming up on the twenty ninth. So I'll include

00:57:12.165 --> 00:57:15.525
pictures of Ian in my campaign. Nice.

00:57:15.525 --> 00:57:16.245
Okay. Okay....

00:57:16.245 --> 00:57:17.205
Hour, bro. Thanks.

00:57:17.770 --> 00:57:22.490
Cool. Thank you. Ella? If you're available,

00:57:22.490 --> 00:57:23.930
no sweat if not.

00:57:27.130 --> 00:57:28.010
Feel free to...

00:57:28.250 --> 00:57:31.130
So the biggest thing for me is

00:57:32.935 --> 00:57:37.655
to get out of my head, have... I do have some questions that

00:57:37.655 --> 00:57:42.375
we're gonna answer on Friday, but I think that I'm just gonna

00:57:42.375 --> 00:57:47.095
go ahead and just kinda jump in there and kinda play around with it be... Before

00:57:47.095 --> 00:57:51.790
I wait for you to kinda do that. So maybe some of the questions

00:57:51.790 --> 00:57:56.350
will answer itself if I was to just get in there, think... Instead of thinking

00:57:56.350 --> 00:57:59.390
I just need to know everything first, I'm like, I need to know this. I need

00:57:59.390 --> 00:58:01.710
to know that. I'm just gonna play around with it first.

00:58:01.710 --> 00:58:06.615
There you go. I love that. And you go you

00:58:06.615 --> 00:58:09.815
go ahead and do that. I definitely support that. I think you should do that,

00:58:09.895 --> 00:58:12.775
and hit me up if you have questions.

00:58:14.775 --> 00:58:18.295
Okay. Yes, ma'am. Okay. Thank you so much. Gail?

00:58:21.460 --> 00:58:23.460
If you're available. If not, okay.

00:58:23.780 --> 00:58:28.660
So I guess my goal is to get my course

00:58:29.060 --> 00:58:31.940
done and hopefully launched.

00:58:33.745 --> 00:58:35.265
So Okay.

00:58:35.345 --> 00:58:39.265
That's really all I got. And and getting our community set up.

00:58:41.025 --> 00:58:44.705
Absolutely. Yeah. Hopefully, get some people in there and not just have agents.

00:58:45.870 --> 00:58:50.510
Yes. Yes. Oh, yes. Okay. Annette?

00:58:50.830 --> 00:58:53.470
Sorry. Something just came to mind. Go ahead.

00:58:54.910 --> 00:58:59.070
I'm just... I'm gonna redo my avatar and hopefully have it suitable to post

00:58:59.375 --> 00:59:03.695
sometime early next week, Monday, hopefully, and make the big

00:59:03.695 --> 00:59:08.415
announcement that the program is open and available. And then I'm gonna have

00:59:08.415 --> 00:59:13.200
a couple of campaigns ready to start posting right behind it about the

00:59:13.200 --> 00:59:17.680
different features, and I'm very close to my first course being ready that I

00:59:17.680 --> 00:59:22.480
could share lessons out of it publicly. So if I had half of that done

00:59:22.480 --> 00:59:23.920
next week, I'll be quite pleased.

00:59:25.845 --> 00:59:30.805
Guess, Annette. Melissa or Ariel,

00:59:30.805 --> 00:59:35.045
if you are available. If not, that's okay. I'm gonna...

00:59:35.605 --> 00:59:40.540
I am. Okay. So I'm gonna redo the entire platform brief,

00:59:40.540 --> 00:59:45.340
which will make me feel better. I've got months and months of articles

00:59:45.340 --> 00:59:49.420
that I've written on Substack that I wanna update

00:59:49.980 --> 00:59:54.705
my... So that peep... You know, when I direct people over finally. And

00:59:54.705 --> 00:59:59.585
my big news is that I just opened an online store, which

00:59:59.585 --> 01:00:04.225
I'm super excited about. So I'm gonna have merch that connects

01:00:04.225 --> 01:00:06.385
with the the whole thing. Yeah.

01:00:06.660 --> 01:00:11.540
Heck yes. Okay. Awesome. So the last piece

01:00:11.540 --> 01:00:15.780
is I want us all to have an opportunity to share our communities if we're not

01:00:15.780 --> 01:00:20.740
in each other's yet. And, Ella, on Friday, when I meet with you,

01:00:20.740 --> 01:00:24.905
I'll I'll I'll help you get connected to these communities as well.

01:00:26.025 --> 01:00:30.905
So for one, this is the workshop that we're doing

01:00:31.465 --> 01:00:36.120
on the twenty ninth. There's that. If you... For those of you who have a

01:00:36.120 --> 01:00:41.080
community, it might be... It's not necessarily geared towards

01:00:41.080 --> 01:00:46.040
that. It's towards people who wanna build, but... Or who don't have a

01:00:46.040 --> 01:00:51.025
community yet. I know you guys wanna build. So let me show

01:00:51.025 --> 01:00:55.905
you how to share your link. If you don't know, Gail, this would most likely

01:00:55.905 --> 01:01:00.465
be helpful for you to be able to

01:01:00.465 --> 01:01:03.345
share. If you're online and can do it now, great.

01:01:05.880 --> 01:01:10.519
So I am back here. I'm gonna go to launch box.

01:01:10.920 --> 01:01:15.880
And then from any page, you can click on your little profile. You can

01:01:15.880 --> 01:01:20.425
click my links, and then sharing this one is going to give

01:01:20.425 --> 01:01:25.065
people ability to directly go join

01:01:25.625 --> 01:01:30.505
your specific community. Otherwise, you can

01:01:30.505 --> 01:01:33.610
search for communities now. So here,

01:01:35.210 --> 01:01:40.010
I clicked on my name at the top, my community's name,

01:01:41.210 --> 01:01:46.170
and it's going to pull up a variety of different available

01:01:46.170 --> 01:01:51.055
communities. Let me see. Oh, yeah.

01:01:51.055 --> 01:01:55.615
There they are. So that's how you can join other other communities. I see Melissa's

01:01:55.615 --> 01:01:59.295
in here. Jashina's are in... Is in there. If you guys aren't in each other's

01:01:59.295 --> 01:02:03.760
community, you can go ahead and follow follow each other.

01:02:05.520 --> 01:02:10.160
Alright. Cool. Cool. Alright, guys. Well, thank you. We'll see you

01:02:10.240 --> 01:02:10.800
soon.

01:02:13.965 --> 01:02:17.485
Bye, everybody. Have a great week. Bye. Bye, guys.

01:02:17.725 --> 01:02:18.925
See you. Thank you.

01:02:19.485 --> 01:02:22.365
Bye. Thank you, Thank you, Ian. Bye.

01:02:22.365 --> 01:02:22.925
Thank you.
