Make your invitation sound like you July 1, 2026 ยท Hosted by Ariel Santos Replace generic marketing language with a clear community promise, your own voice and an invitation people can follow. Leave with one clear invitation and a working link. BEFORE YOU START Bring a paragraph from your community page and a sample of how you naturally write. Choose one action you want a visitor to take. FOLLOW ALONG 1. Explain the promise plainly Write who the community helps and what they can do there. If you use a metaphor or brand phrase, explain what it means in practical terms. 2. Rewrite in your own voice Supply a real writing example and ask for a short invitation. Check that the draft sounds like you and avoids claims the community cannot yet support. 3. Test the next step Open the invitation link as a visitor. Check that it leads to the right place and that the promised activity or information is available. Ask someone to explain the offer back to you. PRACTICE PROMPTS Adapted exercises. Replace bracketed text and review every result. Clarify my promise My community is called [name] and helps [audience]. Here is my current description [description]. Rewrite it so a new visitor understands what they can do there. Explain any metaphors and flag unsupported promises. Use my actual voice Using this voice sample [sample], draft a short invitation for [activity] with this next step [link/action]. Keep one clear benefit and one invitation. Do not publish or send it. CHECKLIST [ ] I named the audience. [ ] I explained the practical benefit. [ ] I added a real voice example. [ ] I checked the invitation link. [ ] I asked for feedback on what the offer means. GET UNSTUCK Do I need to remove my personality? No. Keep distinctive language when it helps. Add enough plain explanation that a person outside your business can understand it. Can I use a generic template? Use it as a starting point, then check the facts, voice, audience and next step against your own community. https://www.launchbox.space/help/launch-and-learn/2026-07-01